The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Marketing to the Homeschool Audience
The homeschool niche is unique and has its own quirks. This youtube video shares ten tips for marketing your product or service to homeschool parents.
Marketing to Homeschoolers with Podcasts
With podcasts you have a chance to reach a new component of the homeschool audience that you might not reach via newsletters, blog posts, or social media. This video details three advantages to marketing through podcasts.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Homeschoolers: Who Are They And How Do You Market to Them?
Maureen McCaffrey Williamson examines the homeschool market and shares several resources for contacting with the homeschool market, including mailing lists of homeschoolers, periodical available for advertising, and more.
Featured Resources
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Pecci Reading Method: At Last! A Reading Method for Every Child
At Last! A Reading Method for Every Child offers a balanced approach with intensive phonics and literature-based reading instruction. This is a simple method of teaching reading, with lots of supplemental materials. Get product information here.
Upside-Down Brilliance: The Visual Spatial Learner
Dr. Linda Silverman coined the term "visual-spatial learner" to describe the special and unique gifts of people who learn best through seeing and with images. This guide is a great resource as you support your homeschooling visual learner in discovering the best ways to learn and succeed.
Waldorf Education: A Family Guide
Waldorf Education finds itself catapulted from its humble beginnings 80 years ago into the midst of the central educational and social issues of this decade.What draws parents and educators toward Waldorf Education today? "Waldorf Education - A Family Guide" offers a "first look" for parents and educators into the history, philosophy, curriculum, and traditions of this unique education. This comprehensive book is a collection of articles describing the world of Waldorf Education - the fastest gr...
Happy Phonics
Happy Phonics uses games to teach early reading skills. Simple yet entertaining and educational, these phonics games are printed on colorful, sturdy cardstock ready to cut out. Included is a mother-friendly guidebook which contains details on how to teach phonics and reading, how to pronounce and teach the phonics sounds, how to make your own simple beginning readers, and step-by-step teaching information for each phonics sound. Happy Phonics covers beginning to advanced phonics.
Christian Unschooling : Growing Your Children in the Freedom of Christ
Is unschooling incompatible with Christianity? Elissa Wahl and Teri Brown argue that they are not incompatible, but complementary. Unschooling offers a different path to learning. This book explains what unschooling is (and isn't) and offers support for your unschooling journey. Includes information and support, along with essays on how they unschool guided by the Lord.
