The Business of Homeschooling
Explore the business side of homeschooling. As the number of homeschoolers continues to grow, the art of marketing to homeschoolers increases in significance. We take a look at the demographics of the homeschool market and homeschooling businesses. Also of interest is the relationship between the homeschooling market and corporate entities.
The Business of Homeschooling:<br>The Homeschool Market
Marketing to Homeschoolers with Social Media
How homeschoolers interact with social media. Myths about using social media for marketing to the homeschool audience. Social media preferences for the homeschool market.
Parents Educating at Home (PEAH)
Parents Educating at Home (PEAH) has as its goal to network with businesses and organizations to raise the awareness of home schooling in the community. They work to manage and communicate discounts and savings that home schooling families can receive as well as continually work to obtain additional discounts both nationally and locally on behalf of the homeschooling community. In order to become a member, you must pay a fee.
What is a Media Kit and How Do I Make One?
A media kit is a document you provide to potential advertisers and other parties you are interested in working with information about your value as a partner. It is meant to reflect your reach as a blogger. A media kit can be as simple as an ad page with basic blog and social media numbers or as complex as a full-blown demographic study of your readers printed and bound. Whatever kind of media kit you choose to create, remember to be clear and concise.
Product Reviews on Homeschool Blogs: How to Get Them
How to get bloggers interested in your products so that they will write product reviews on their homeschool blogs -- have an outstanding product first of all and give bloggers incentives. Find social media savvy homeschool bloggers on Twitter and G+ using two special hashtags.
Targeting a Message: Homeschoolers and Social Media
Homeschoolers are actually not the easiest marketing targets in general. You might think that we are such a specific subset of the population that we basically have a marketing bullseye on our foreheads, but the truth is that people homeschool their children for such a wide variety of reasons that figuring out where we are coming from can be a full-time job in itself. The one thing homeschoolers DO have in common is their belief that by homeschooling, they are providing a customized education for their child.
Homeschooling Alone: Why Corporate Reformers are Ignoring the Real Revolution in Education
Would-be reformers of the current educational system, including corporate altruists nor philanthropic foundations, have shown much interest so far in homeschooling's increasing popularity. Instead, they've focused on the promotion of charter schools and school vouchers. In this article, Greg Beato details some of the efforts of big business to reform public schooling, taking a look at corporate sponsorships, grants, and scholarship programs. It examines the dichotomy between those who criticize the system as an Industrial Age artifact and simultaneously push for more standardization and regimentation. Homeschoolers have provided an alternative that offers positive results in academics and other accomplishments. The article continues by looking at the future of the relationship between business and homeschoolers, from increasing scholarship opportunities to partnerships between homeschooling groups and corporations.
PR Mama Perspective: Understanding the Homeschool Market
Get tips on how to understand the homeschool market, how to do market research on a home business budget, and whether or not you should buy advertising.
Homeschool Speakers & Vendors Association
The Homeschool Speakers and Vendors Association (HSVA) was originated and founded by Steve Clark, a homeschooling dad from Louisville, KY. From 1998 to the present, Clark also spent over 2000 hours working in homeschool booths and speaking at homeschool conventions all across the US and Canada. After meeting hundreds of other speakers and vendors at these conventions, Clark saw that there was a great need for an association that would provide support and assistance, mainly in the areas of compiling convention information and developing marketing resources. After brainstorming the idea with other vendors and speakers, Clark and his wife, Katrina, launched HSVA in 2003.
Marketing to Homeschoolers: Specialty Retailers Find a New Niche
If you’re looking for a perfect niche market for your specialty toys, you might try homeschoolers. Since they are outside of the mainstream, they tend to be more skeptical about mass-marketed products and more inclined to make unorthodox choices, as a scan of homeschooling websites and a survey of five homeschooling moms revealed.
The Homeschool Marketer
The Homeschool Marketer is the place to gather all your tips about homeschool marketing and public relations. Whether you are considering marketing to home educators, are a homeschooler attempting to spread the word about your business efforts, or just want to know the news from the busy bees at The Old Schoolhouse Magazine, this is the place to get the "buzz".
Featured Resources

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The Work-at-Home Sourcebook
This indispensable directory contains information not found in any other book on the subject. The Work-at-Home Sourcebook is the only book available which gives specific information for finding, applying for, and getting home work with AT&T, J. C. Penney, and more than 1,000 other companies that routinely hire qualified home workers. Contact information, job descriptions and requirements, and details on pay and benefits are included. Other chapters cover handicrafts, franchises, telecommuting, l...
Parenting With Grace: Catholic Parent's Guide to Raising Almost Perfect Kids
Gary Popcak and his wife Lisa show that God offers every Catholic parent guidance and the opportunity to take a truly Catholic approach to parenthood. In this book, they discuss parenting strategies, phases children go through, the essential differences between discipline and punishment, and more. 
Easy Grammar Systems
Easy Grammar Systems publishes the Easy Grammar and Daily Grams teaching texts for use through high school. Students use a “hands on” approach (deleting/marking) and learn correct usage and why that usage is appropriate. Review and using information previously learned to teach new concepts help to insure mastery learning. This method is both easy to teach and easy to learn.
Homeschooling and Libraries: New Solutions and Opportunities
Homeschools are alwsy looking for alternative ways of schooling that do not necessarily reflect what a typical classroom looks like. Since homeschooling is so diverse across families, information institutions, including public, academic, school, and special libraries may find it challenging to meet all their needs and desires. This collection of essays offers approaches and strategies from library professionals and veteran homeschoolers on how to best serve the needs and experiences of homeschoo...
The Well-Trained Mind: A Guide to Classical Education at Home
This book will instruct you, step by step, on how to give your child an academically rigorous, comprehensive education from preschool through high school. Two veteran home educators outline the classical pattern of education—the trivium—which organizes learning around the maturing capacity of the child's mind: the elementary school "grammar stage," the middle school "logic stage," and the high school "rhetoric stage." Using the trivium as your model, you'll be able to instruct your child in all ...